The Express! Solutions Opportunity

Everybody is looking for that 'special' opportunity. The question is, will YOU be the one who seizes it?

Express! Solutions' CEO, Donovan Trana realized that good products alone will not create 'opportunity' for anyone. But, he realized that by creating a combination of great products, technical and marketing training, new millennium business applications and e-commerce, he could provide an avenue for personal success and financial growth which would indeed create a great opportunity! In late 2002, Donovan teamed up with Joe White , Express! Solutions' Chief Financial Officer. Joe's challenge was to focus their vision for helping others succeed, by laying out financial and communication models which would provide the means to allow honest, motivated people to experience a great opportunity. In essence, Donovan and Joe have developed what they call the Express! Solutions Opportunity. The Express! Solutions Opportunity was birthed on some guiding principles, like simple is better than complex. That focused, coordinated effort is better than brute force. That honesty and commitment are better than pressure and control. Donovan and Joe are looking for people who, for whatever reason, are hungry for opportunity. The Opportunity provides the tools, training and methodology for these people to achieve success with limited monetary and time investment. Express! Solutions provides everything you need to take advantage of the Opportunity and become successful. You provide the energy, enthusiasm and commitment.

The heart of the company is a powerful Internet web site which links the Company, Regional Distributors, Local Distributors and consumers. Product/company education, purchasing and financial functions are also handled though the web site. Each Regional Distributor has their own web site which is unique to them and their customers. Web based E-commerce is promoted as the primary means of purchase.

Express! Solutions' premier flagship product was DynaBriteT Super-Concentrated Car Wash Soap. You can familiarize yourself about the development and use of this product, by studying the web site. For our purposes here, it is enough to know that it is a superior product, which we are able to produce inexpensively with very low labor and facilities requirements. As a result, we are able to sell to our Regional Distributors at a pricing level, which allows them to set a price point below normal industry levels. In addition, the product is safe and easy to handle, takes up very little inventory space and requires no special equipment to dispense.

During the course of 2005-06, several new product formulas are being added (see products). These products will open new revenue streams with the existing customer base and provide sales opportunities in other industries such as grocery warehouses, janitorial suppliers and commercial carpet cleaning businesses.

Your Contribution for Success. We encourage you to look at the Regional Distributorship Opportunity as a full time commitment with part time involvement. If you have a 'day job' which allows you a certain amount of flexibility, such as being able to flex your hours and answer an occasional cell phone call, this opportunity may be right for you. We do not require, expect or encourage anyone to quit his or her current employment or pursuits, but rather, to build your Express! Solutions Regional Distributorship, 'on the fly'. While employing the Express! business model, you are also encouraged to interject your own unique talents and ideas. Eventually, you may find that you can increase the time commitment to your Distributorship. The key to your success will be to work the marketing program, then develop and train Local Distributors in other cities in your state. Additionally, you will need to own or procure specific office equipment, marketing tools and product inventory. Your minimal contribution in the form of 'tools' and monetary investment is the following: A home office set up, complete with computer, Internet service, printer, dedicated phone line, answer machine, fax machine and cell phone.

The Customer's Needs. All of us own a car, truck or SUV, and from time to time, we wash our vehicles. So you already know where to start marketing the products. Car wash owners buy car wash soap because they have to, not because they want to. But, without soap, a car wash operation would go out of business over night. They buy soap from who they do for a variety of reasons; maybe they like the product, the company or the sales person - or maybe the are 'afraid' to switch products because the soap they use is recommended by the equipment provider.

But one thing is sure; the economic downturn which started with the new millennium effectively created a drop in car wash sales of 30% or more and is forcing owners to look at cost containment as a way to keep profitable. They also must keep their existing customer base by offering superior products which are cost efficient. This is where Express! Solutions can fill a pressing need.

Express! Solution's efficient e-commerce and production methods, combined with the fact that we do not have a typical 20th century infrastructure, which were overburdened with capital and labor, we can offer product cost savings at a time when it is most welcomed by car wash owners. Once they experience the quality of the product, user friendly packaging and cross-platform use, continued sales are maintained by ongoing testing and evaluations.

Marketing Unique Products and Service. So, the question is, how do you 'break through' to get the attention and interest of the car wash owner? Donovan Trana is a car wash owner, so he was at an advantage to know the best way to do this. You must offer a 'break-through' product, that appeals to the car wash owner/operator on several levels. It must clean better than other products on the market. It needs to be 'user-friendly', easy to handle and store and it must be priced better than the competition. Additionally, a comprehensive Systems Check program needs to be conducted to properly analyze the existing operational status along with recommendations for improvements. This is the 'value added' component that gains the owner/operator's respect and trust. From there, it is a matter of education and 'discovery'...let the client 'discover' your products, and you have won the battle. The low price point combined with product performance keeps YOU as his chemical provider.

Getting to Know the Business. Express! Solutions provides the training and educational tools you need to become successful. Express! offers assistance on how to handle product/pricing inquires, shipping solutions, accounting, and lead search and tracking. Of course, we recognize that you have your own unique strengths and ideas which we will recommend that you tap into.after all, it's your business. When it comes to product and technical information, Donovan Trana is never more than a phone call or e-mail away. Likewise, on web site and financial issues, Joe White is close at hand. You are in business for yourself, but not by yourself. Your success becomes our success. An Internet discussion board is utilized to 'network' with other distributors, providing you with the opportunity to post questions and get answers and support from your peers.